As Senior Graphic Designer, I engineered a comprehensive branding ecosystem across both labels, focusing on "visual appetite appeal" and retail-ready packaging. By balancing bold typography with optimized layouts for both physical menus and digital platforms, we ensured consistent brand recognition that stands out in high-traffic environments and crowded retail aisles.

The design systems for Crepe Runner and Snack Entity play a central role in their aggressive growth strategies. By unifying their visual storytelling—from social media motion posters to large-scale environmental graphics—we successfully deepened customer engagement and supported their transition into high-end retail contenders.